TXL37S10

Panasonic Viera

New for 2009 the Panasonic Viera TXL37S10 LCD Television contines where Panasonic left off so well with it's 2008 lcd models. Panasonic have always championed plasma screens in the past, but the 2009 range shows just how comitted Panasonic are to the LCD market.

For stunning picture quality LCD TV's have become a very popular choice and with the TX-L37S10 you will be totally blown away! The Panasonic LCD TVs have taken the LCD market by storm, with outstanding picture performance especially in regards to sporting events, action movies and gaming content and with the new 2009 crop of lcd screens they have set down a big marker!

Panasonic Viera TXL37S10 LCD

TXL37S10

If you are a film fan then you are going to love the new TXL37S10 LCD where you can turn your home TV viewing experience into a cinematic one thanks to the Panasonic 24p playback.

You see most Hollywood movies are shot at 24 frames per second which gives films the superb, cinematic, slightly flickering quality we associate with them at the cinema and when the latest blockbuster release is recorded to DVD or Blu-ray, they are also generally encoded using the 24p (24 frames per second, progressive) technology.

The normal issues when we want to view movies on our home TVs, is that they operate at a slightly higher number of frames per second. For perfectly smooth movie images at home, 24p Smooth Film increases the number of frames displayed. That means new frames are inserted, based on the original 24 frames of the movie source, and the frame count is increased to up to 96 frames per second, resulting in unrivalled smoothness and motion transition.

In the new TXL37S10 VIERA LCD, every frame is shown 4 times, which increases the 24p signal to 96Hz. So you can enjoy movies at their original frame rate, just as the director intended.

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